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Proud Products

Proud Products has a long and proud Australian heritage dating back almost 100 years.

It all started back in the 1930s when Charles Henry Goodall was involved in the research and distillation of eucalyptus oil. It wasn’t long before he bought a small soap factory in Fitzroy that made a brand of soap called “Red Star”.

In the 1940s his business was registered as the “Chemical Refining Company”, where he continued distilling eucalyptus oil and making Red Star soap.

Fast forward to the early 1970s, Charles’ son, Leigh, acquired a brand called “Lightning” and the company changed it’s name to Lightning Products. Lightning was most well-known by mechanics for it’s industrial hand cleaner “Scrubber”.

In the 1980s Leigh utilised natural raw materials to further develop the company’s cleaning product range by adding orange peel oil distillation to the company’s expertise.

Lightning Products was originally based in Williamstown from the 1970s up until 2004 when a need for a larger factory was required to increase production – hence a move to the current site at 47 Burns Road, Altona.

In 2018, Lightning Products, the industrial and automotive side of the business, was sold to Penrite Oil; and it was time for a new era to begin.

“Proud Products Pty Ltd” launched on 1 November 2018 focusing on a core range of laundry and household cleaning products. Our signature brand is “Euca” — most commonly renowned for 100% soluble laundry powder.

Proud Products will now focus on custom formulations and packaging for other companies that require superior products under their own name and package choice.

We have 50 years servicing this industry and can guarantee your needs and satisfaction.

Proud Products work under a strict quality control system and are certified under ISO 9001.

We excel in environmentally friendly products and packaging as our history of distillation and formulating with essential oils.

Contact us for a quote or discussion of your business plan.

Proud Products: Proudly Australian.
Email:[email protected]
Phone:​ 03 8368 2522 (9.00am to 5.00pm Weekdays)
Fax: 03 8368 2533 or 1300 722 172
Location: 47 Burns Rd Altona Victoria 3018
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EUCA Online Cleaning Products & Detergents
EUCA Online Cleaning Products & Detergents
5.0
Roger Fortune
My best decision ever!
North QLD, 1 Oct 2021
I am thrilled with the Euca products knowing that every cleaning product that I buy has integrity in the making, honest disclosure and transparency regarding ingredients and genuine pride in a truly Ozzie grown company that has had to compete with the giants on the market and their covert practices. The cleaning results of the laundry products are second to none. I have a family member with a sensitivity to allergens in products that are on the shelf in our supermarkets. Euca products have not only solved this problem; they are economically more viable for families.
Roger Fortune
Roger Fortune
10 months ago
Fantastic products, fantastic people, fantastic service, what more do you need? We love the Laundry Liquid and so does our grounds that have gone from straw to grass in weeks after we diverted the washing machine outlet. The dishwasher has never looked so clean after switching to the Peppermint Dishwash Powder. Highly recommend this company where it appears to me that quality still wins out over profit, a rare commodity in today's world. Bravo!
Ronnie Halligan
Ronnie Halligan
11 months ago
We have been using the washing liquid and Powder for years this product is the best one for super sensitive skin. The product lasts for ages and smells clean and fresh. We have just started using the dishwashing liquid and impressed with the performance, we hardly use any and still get a sink full of bubbles everything comes out sparkly and smells clean and fresh.This is a great Australian product and we now have our grown up children also buying it . We buy direct from Euca .
shane borham
shane borham
11 months ago
Fantastic cleaners; we have been using for 2mths now and love the products so much we have extended our range. From the kitchen to the bathroom to the laundry we are now covered and couldn't be happier with the quality & Aussie made which is the icing on the cake.
Errol Mapham
Errol Mapham
a year ago
I have been using EUCA Laundry powder for some time now and bulk purchase. I am the distribution point for my family who also use the product. I have recently started using the Automatic dishwashing machine powder. We have found all EUCA products perform as promised and are economical to use. They are an Australian owned company who manufacture excellent products in Australia so lets all get behind them and support jobs in Australia.
Nicole Oates
Nicole Oates
a year ago
Have been using the laundry detergent for years after being given a sample at a hardware store. We were travelling at the time and it was promoted as most environmentally friendly. So happy to discover I can buy direct now and cut out middle man. Now trying pet shampoo and dishwasher powder. Awesome Australian company with a amazing products.
Mary Marshall
Mary Marshall
a year ago
Absolutely love the laundry soaker. I use it in every wash and find that it’s safe for all colours and it helps to clean the clothes. As I have a hubby who tinkers in the shed everyday, I find that soaking his stained clothes in laundry soaker overnight, assists in removing those stains. Also, I find it’s excellent for soaking cleaning clothes overnight. All the stains come out. Impressed!
Sharon
Sharon
a year ago
Absolutely love this product. I am so happy I found it. It is the only more natural one that works.
CHRIS HUNT
CHRIS HUNT
a year ago
Just been trying the Eura Shield barrier cream and I can tell you it's the best I've used. ( long time user of Protecta and Jungle brolly) Amazing for oil and solvent protection and does offer a water resistant way better than the others. Kudos to you guys I will definitely be trying your other products.
Nicole Chladek
Nicole Chladek
a year ago
The washing laundry liquid is incredible cleans our clothes wonderfully in my front loader! I love that it comes in bulk which reduces our household waste and that the product is that little bit better for the environment compared to other off the shelf options! I have also tried the sample dishwasher powder and was very impressed that will be going on my next purchase!
Josh Bond
Josh Bond
a year ago
Fantastic product! Love it. Highly recommended
Anne McMillan
Anne McMillan
a year ago
We live in the country and have used Euca laundry powder for several years. Our washing machine water goes directly into a drainage channel. Frogs are thriving in this channel which I think is a testament to the absence of harmful chemicals in the laundry powder. Great product from an Australian company .
Anna Griffith
Anna Griffith
a year ago
Love the products that last and clean better than any I've used in years. I washed an old, rough towel in the Soft Wash (old cotton towel, was using it to polish my rough heels). Now dries my feet faster, but so soft, it doesn't polish my heels any more! Great on angora woollens that needed a spring bath - softer than ever! Also excellent on my mink blanket, doesn't mat the pile like previous wool washes I've used.
Charlie M
Charlie M
a year ago
I found Euca after searching for a more natural laundry product that was affordable, economical and kind to my sensitive skin. I absolutely love it!My 10kg bucket came with a sample sachet which I passed on to my cousin as she was interested in an alternative to big brand products. It took some convincing as she HATES the smell of eucalyptus... however after trying it I'm happy to report that she is now a full convert and has bought her own 10kg bucket. Her comment was along the lines of "Finally a product that leaves my clothes smelling like clean water and nothing else!"I will continue to share my praise of Euca to anyone who will listen. I can't wait to try some of the new products they are coming up with. Keep up the good work!
helen lawrence
helen lawrence
a year ago
Love these products. I use the washing detergent & softener. Also, dishwasher powder (peppermint ?) & the general cleaner. Will purchase other products & will re-order these ones!
Louise Paproth
Louise Paproth
a year ago
Love the Euca Laundry detergent.Clothes come out looking clean and fresh with a hint of eucalyptus but not over powering.Price is no more than you would pay for any other good brand.Great for allergy sufferers like myself.